Identity & Branding

A corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture… the corporate personality.

In general, this amounts to a corporate title, logo, and supporting devices.  These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining. These guidelines are usually formulated into a package of tools called corporate identity manuals.

The way a brand is managed and presented is critical to a company’s success. We enable companies to strengthen their brand positioning by successfully communicating the unique values and qualities that are at the heart of their products / services. A brand should make your business unique, highlight your strong points and convey a clear and convincing message.

MK can help your organization maximize its presence, project its personality and find its voice thereby delivering results!
Examples